All the marketing gurus talk about defining your “target market,” finding your “niche” and speaking directly to them. I have always fought the idea of narrowing my focus to a target market, because I don’t want to leave anyone out. I also have a problem with the whole “target” idea, since it seems like we’re looking down a gun sight at our potential customers! Until… I thought about it another way.
You know how a target is made of concentric circles? I had a vision of this:
Instead of thinking about a “target market,” see your ideal reader as the heart that is smack in the middle of this image. This person resonates so deeply with you and your book that he or she becomes your biggest fan. That person is your reader “soulmate,” the person who deeply “gets” you and your work and who will tell everyone they meet about your book. They’ll give your book to their friends and family. They are madly in love with you and your message, and are happy to shout it to the world.
Now, there are plenty of other people who will love your book, who will read it and be big fans. They are in the ring just outside of the center. Still others will like many parts of your book and will learn from it. These folks are in the next ring, and so on.
The point is: Your heart target leaves no one out, but focuses on your raving fans, your reader soulmates. Everything you write – your book content, your bio, blogs, newsletters – is designed to help, guide, support, and give ridiculous value to your reader soulmate.
Who is your reader soulmate?
(Excerpt from the Unleash Your Inner Author Workbook, distributed with the UYIA Course.)
In the course, we work through just how to find and understand your reader soulmate. For guidance with finding your reader soulmate, set up a time for your free Discover Session. Together we’ll figure it out and you’ll be on your way to writing the book your soulmate can’t wait for!