Advice for authors – your book is judged by its cover

Written by: Amy Collette

Amy loves to work with people who make a positive impact. Amy is a Book Coach, Founder of Unleash Your Inner Author, and the Author of The Gratitude Connection. Amy helps changemakers on their journey to become published authors.

The third deadly sin to avoid as a writer – not having your cover designed by a pro

Unless book cover design is a skill you’ve perfected over many years, leave this job to the pros. We have all seen those books that “look self-published.” Your book should be indistinguishable from a traditionally published book. That’s where avoiding all the “sins” we’ve talked about: not connecting with your readers, not hiring an editor, and now not using a professional cover designer, makes a big difference.

You want you book to appeal to your “reader soulmates.” Your cover should immediately draw them in and let them know that this book is specifically for them.

Examples: The Cover Tells The Story

You can see the difference between the first two examples, which are clearly less professional and polished than the third.

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The cover, the colors, the fonts, and the energy your book has – the “feel” of it – are what readers see first. Make it speak to them. Make them feel like they just have to take that book home (or have it delivered to their home <grin>).



Related articles: Hire a Professional Editor, Connect with Your Readers, How to Write a Great Book Description

Curious about what it takes to write a book? Think you might be ready to find out for yourself? Click here for more on how to Unleash Your Inner Author


Amy Collette
Author of The Gratitude Connection and Founder of Unleash Your Inner Author, a system to create professional-quality publications to boost your business, build your tribe, and increase your impact


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  1. How to write a great book description - Unleash Your Inner Author - […] building a relationship with your readers, starting with the cover, then the description, and finally the author […]