All the marketing gurus talk about defining your “target market,” finding your “niche” and speaking directly to them. I have always fought the idea of narrowing my focus to a target market, because I don’t want to leave anyone out. I also have a problem with the whole “target” idea, since it seems like we’re […]
When you are vulnerable, authentic, and generous, your readers trust you to guide them through the transformation that you teach. In your biography, you want to show that part of yourself to your readers. So before you start putting the pieces of your biography together, think about how you feel about books and authors you […]
Last time I talked about the difficulties of writing your bio – for your book, your website, or your workshops/speaking events. The first step in creating your bio is to brainstorm all the things you might want to say about your awesome self. The second part is how to get into your audience’s head and […]
Whether your bio is for your book or your “about” page or the flyer for your workshop, people swear it’s the hardest thing to write. All you need to do is let your users inside your head and your heart. Allow them to connect with you and your message. Easy, right? Why is it so […]
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