When is it too early to start promoting your book? Never!

Do you know that you began promoting your book the first time you mentioned it to someone? The marketing machine was started then – don’t shy away from it now!

How do you sell your book before it’s written? By making connections with your readers and giving them something they value and can use right away:

• Share your writing process as it’s happening. While this might feel very vulnerable, that’s exactly what helps you connect. Your followers get to know you while you’re writing the book for them – along with all the struggles and triumphs along the way.
• Blog and Social media buzz. Start talking about your book now. Share your concepts and philosophy and give your readers real value. This gets people interested and supporting your book before it even comes out. You’re building a base of fans who will talk about your book before it’s published.
• Give an occasional “sneak peek” of the book as it develops. Share snippets on your blog or newsletter, or share a photo on Instagram and twitter. The caveat is that the “teaser” information has to provide your readers with real value. Amazon allows you to provide a preview to share when you get closer to publishing.
• Reuse your content for multiple purposes. As part of my Unleash Your Inner Author Mastermind, I teach a method to write your book content and this create workshop or speaking material at the same time. As you move travel the path to become an author, you are simultaneously building your business by giving your clients, readers and fans value before they have the book in their hands. This helps drive raving fans to your door. It also helps you make the best use of your precious (and limited) time.

So there are some ideas to start with. What are you doing to promote your book?