All the marketing gurus talk about defining your “target market,” finding your “niche” and speaking directly to them. I have always fought the idea of narrowing my focus to a target market, because I don’t want to leave anyone out. I also have a problem with the whole “target” idea, since it seems like we’re […]
Advice for authors from authors
I recently made a request for information about you authors and how you do what you do. Thank you to all of you who shared your struggles as well as what works for you! Here are some of the responses I got from authors who are working on their books right now: What has been [...]
Does (book) size matter?
I couldn’t resist a naughty title to get your attention. Because one of the first things aspiring authors ask me is: “What size should my book be? Doesn’t it have to be at least (insert number here) many pages or (insert a huge number) thousand words? What preconceived notions do you have about publishing a [...]
Three steps to writing your bio – step one
Whether your bio is for your book or your “about” page or the flyer for your workshop, people swear it’s the hardest thing to write. All you need to do is let your users inside your head and your heart. Allow them to connect with you and your message. Easy, right? Why is it so […]
How to create buzz for your book
When is it too early to start promoting your book? Never! Do you know that you began promoting your book the first time you mentioned it to someone? The marketing machine was started then - don't shy away from it now! How do you sell your book before it’s written? By making connections with your [...]
ADVICE FOR AUTHORS – EMBRACE THE ADVENTURE!
As I was driving on my road trip, I thought of you authors and how this journey of writing and telling your story is really an adventure. It can be scary, exciting, serendipitous, even magical. It can also be a little tedious when the road gets long. But just when you're getting tired of it, [...]
What is book coaching and why do I need it?
Featured on Inside the Women of Denver TV Click here to see the video! I'm excited to be interviewed about Book Coaching on Krystal Covington's talk show, Inside the Women of Denver! Listen to the audio (below) or watch the show online. In this conversation, we cover a lot of ground, from book coaching to gratitude [...]