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How do you write a great book description that connects with your readers and makes them take action to buy it and read it? And do that in 200 words or less? That’s the big question authors grapple with. But wait—there’s more! This description also has to grab the imagination and interest of the influencers […]
How to get a great foreword for your book
His Holiness the Dalai Lama A foreword is a section at the beginning of a book, usually written by a person who is well-known by the readers in that niche. Having a foreword is not required, but it can be a powerful way to reach readers who don’t know you yet and guide them to [...]
Advice for authors – have you found your reader soulmate?
All the marketing gurus talk about defining your “target market,” finding your “niche” and speaking directly to them. I have always fought the idea of narrowing my focus to a target market, because I don’t want to leave anyone out. I also have a problem with the whole “target” idea, since it seems like we’re [...]
Advice for authors from authors
I recently made a request for information about you authors and how you do what you do. Thank you to all of you who shared your struggles as well as what works for you! Here are some of the responses I got from authors who are working on their books right now: What has been [...]
How to be “Ultra Spiritual” with JP Sears
You may know JP Sears as a spiritual coach and YouTube comedian. He is an internationally known speaker and producer of the popular YouTube "Ultra Spiritual" and "Awaken with JP" video series. Now he's becoming an author! JP's book, How to be Ultra Spiritual: 12 1/2 Steps to Spiritual Superiority, is being launched in March, 2017. [...]
Does (book) size matter?
I couldn’t resist a naughty title to get your attention. Because one of the first things aspiring authors ask me is: “What size should my book be? Doesn’t it have to be at least (insert number here) many pages or (insert a huge number) thousand words? What preconceived notions do you have about publishing a [...]
Putting your author bio together: step three
When you are vulnerable, authentic, and generous, your readers trust you to guide them through the transformation that you teach. In your biography, you want to show that part of yourself to your readers. So before you start putting the pieces of your biography together, think about how you feel about books and authors you [...]
Writing your author bio – step two
Last time I talked about the difficulties of writing your bio - for your book, your website, or your workshops/speaking events. The first step in creating your bio is to brainstorm all the things you might want to say about your awesome self. The second part is how to get into your audience’s head and [...]
Three steps to writing your bio – step one
Whether your bio is for your book or your “about” page or the flyer for your workshop, people swear it’s the hardest thing to write. All you need to do is let your users inside your head and your heart. Allow them to connect with you and your message. Easy, right? Why is it so [...]
How to create buzz for your book
When is it too early to start promoting your book? Never! Do you know that you began promoting your book the first time you mentioned it to someone? The marketing machine was started then - don't shy away from it now! How do you sell your book before it’s written? By making connections with your [...]
