We all want to feel that we belong, that we’re in the right place. Discovering where we belong can and exciting process.

On a recent trip to Houston, my husband, Tom, and I got settled in our waterfront condo and then went to find a drink. We weren’t asking ourselves, “Where do we belong?” We just wanted to toast the start of our vacation. The map showed two choices within walking distance, so we started off in the midst of a beautiful sunset over Lake Conroe.

Fifteen minutes later we saw this huge, brick building with a massive entryway but no sign. We tentatively walked up and saw people having dinner in a very fancy restaurant. We both knew that wasn’t our place, so I was surprised that Tom opened the door. But he wanted to what the place was all about. The well-dressed host came over with a big smile. He enthusiastically told us about the offerings available here at the Yacht Club, and explained the dress code so we’d fit in if we chose to come back for brunch the next day. Then he pointed to our other option, The Grille, which fit our casual vibe much better. We thanked him and walked a block over, where the colorful sign welcomed us. We enjoyed drinks and conversation with friendly people. We both felt comfortable there, like we belonged.

The Sign Out Front Offers a Greeting

Walking back that night, I couldn’t help but think about the contrast between those two venues.  It’s the same with our brands and our books. A brand is the sign out front that greets people who are looking for a certain experience. Books have different brands, too. Nonfiction covers look different from steamy romance novels. (There are usually no ripped abs or ripped bodices on nonfiction!).

Just like walking up to a restaurant and knowing you belong there, your soulmate readers need to know that your brand and your book are a fit for them. As an author, you need to let your people know that you “get” them. You know what they need and what they’ll like. If they feel you’ve got their back, they’ll take a chance spending some time and money with you.

 Something Just for You

You’ve probably had an experience like ours, walking into a place that’s not for you (at least not at that moment). When you feel like you belong, you know an experience is designed with you in mind. Browsing books, you find out by reading the description if they’re written for you or for someone with a very different perspective.

Then you find the one that you just have to buy. Right now.

 Knowing You’re in the Right Place

What is it about that book? The cover? The description? Did you look inside and check out the writing? Maybe it’s the author you connect with. Whatever it is, it got you to commit.

What is it about your brand and book that appeals to the reader you most want to reach?

 There is no substitute for that feeling of belonging; for knowing that you’re in the right place. How do you let your readers know that your book contains the transformation they are seeking?

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If you’re curious about how to craft a book that appeals to the readers who need it most, come talk to me. Together we’ll figure out a roadmap for your author journey.